Laura is a true digital unicorn, boasting over a decade of experience across a wide variety of diverse verticals.

Having run her own e-commerce and digital consultancy for 13 years, she has honed her expertise in leveraging data and analytics to drive business growth. But it's Laura's personal perspective as a business owner herself which allows her to go deep—with experience founding, scaling and successfully selling multiple businesses—that give her a unique insight into the intricacies (and challenges!) of the digital and e-commerce space.

Thinking strategically at every turn, Laura understands the necessity of not only making every dollar count when it comes to implementing your marketing strategy, but ensuring that every decision has real impact to drive connection and conversion.Her hands-on, personalised approach is a key reason clients continue to return and with her extensive knowledge of every conceivable digital touchpoint and platform, she is undoubtedly the person you want in your corner when cultivating an effective and dynamic digital marketing strategy.

And for the fun stuff...?

Laura’s serial entrepreneurial spirit never ceases to amaze and alongside her work with Cultivate, she is also the Founder of Saltist, a brand that sells a curated collection of elevated hosting pieces... from Himalayan Salt Tequila Glassware, to cocktails handcrafted from raw shells.

Ashley began her writing career in the world of print media before transitioning to digital, where she worked for some of Australia’s top health, beauty and wellbeing brands.

And having sat on both sides of the desk, Ashley's unique experience working in both content and digital marketing—as well as brand-side—has given her a broad understanding of the ever-evolving content landscape.

While her career trajectory took a significant turn after becoming a mother—Ashley seized the opportunity to launch her own content consultancy where she has since worked for clients in fields as varied as clinical psychology, health and beauty, private equity, construction and law.

Over the years, what she has keenly observed is that often brands undervalue the impact content can have on their growth, choosing to allocate resources elsewhere before even considering their content strategy. But she is passionate about flipping the switch on this type of thinking—educating clients on the critical role content plays in laying the foundations for a broader brand strategy. Strategic, well-crafted and creative content is the means through which you are able to connect with your intended audience or customer and really, this is the key to conversion, growth and scalable success.

And for the fun stuff...?

When she’s not creating compelling content for her clients, Ashley freelances as a writer for some of Australia’s top-selling publications—and shares her musings on motherhood, creativity and the intersection of identity during this season of life for her newsletter, In The Thick Of It.