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The importance of integrated marketing

The importance of integrated marketing

You know those brands that are instantly recognisable, no matter which touchpoint you come into contact with first? Well, the brands that are doing this well are nailing the concept...

The importance of integrated marketing

You know those brands that are instantly recognisable, no matter which touchpoint you come into contact with first? Well, the brands that are doing this well are nailing the concept...

Is brand identity important?

Is brand identity important?

In a word, yes.When you're building a business—big or small—one of the most critical steps is to establish a clear, cohesive and focused brand identity. In fact, it's arguably the...

Is brand identity important?

In a word, yes.When you're building a business—big or small—one of the most critical steps is to establish a clear, cohesive and focused brand identity. In fact, it's arguably the...