We’ll inspire your audience to think differently about health, beauty & wellness
Whether you’re a new or established brand in the health, beauty or wellness space—there’s no question that with more choice than ever before, customers are becoming more discerning about where they spend their dollars.
Over the last decade, beauty content and wellness brands have flooded the marketplace meaning it’s becoming increasingly difficult to cut-through the noise and convert customers.
The key is to adopt an integrated marketing approach. And that’s where we step in.
While we have worked across a diverse range of industries, the health, beauty and wellness space is where we like to play! And we have over 10 years of experience working for some of Australia’s leading brands.
From auditing your current digital footprint to cultivating a more dynamic and impactful brand marketing strategy to ensure you’re targeting the right people at the right time with the right message—our holistic approach is proven to foster connection and drive conversion.
OUR SERVICES
How we can help
Marketing Strategy
We’ll ensure the right framework is put in place to achieve your primary objectives—whether that be building brand awareness (especially if you’re the new kid on the block), increasing current customer engagement (with key tacticals and updated messaging)—we guarantee results.
Email Marketing
Often an afterthought or considered ‘just one more thing to do’ by businesses, we want to flip the switch on email marketing and convince you of the opportunity that lies within effective messaging. More than just a brand piece, your email marketing flows can ensure you’re personalising your customer’s experience and journey with your brand—cultivating loyalty and encouraging repeat site visits (and purchases, if you’re an e-commerce business). We want to show you how prioritising this channel can make a big difference to your bottom line.
SEO Optimisation
If you want people to visit your site, they need to know it exists and while basic, most of us turn to Google when we are searching for new content, products or tools in the health, beauty and wellness space. From cultivating a steady stream of reviews to creating organic content that boosts your SEO footprint, we’ll illustrate how we can seamlessly increase your visibility and translate that into more leads, more engagement, more sales and ultimately, more revenue.
Social & Search Advertising
More than any other category, beauty, health and wellness require a strong social presence—backed by organic content and boosted by an effective social and search advertising strategy. To ensure your content is being seen by the right audience (and more importantly, engaged with regularly!), it’s vital to prioritise this aspect of your marketing strategy. So, whether you have a social media presence already, or not, we can help guide you to ensure that not only your organic content is thriving, but that you’re also using your paid spend to maximum effect.
Brand Identity & Development
Just kicking off? Now’s the perfect time to chat with us about how to build your brand from the ground up. Playing in this category requires a carefully curated aesthetic so while you might have your broader brand objectives fleshed out, we can make sure your brand speaks to the right audience and encourages the right kind of customer from day one. From web design and development to brand aesthetics and strategy—we’ve got you covered.
Ready to hear more?
Kick off the creative process by filling out our briefing form below.